Official NIL Collective of Virginia Athletics

We help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) for lifetime success.

NIL Marketplace

Corporate Partners

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Student-Athletes

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Individual Partners

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What is NIL (Name, Image, and Likeness)?

  • Ability for college athletes to use their name, image and likeness to be compensated for:
  • Traditional endorsements and social media
  • Appearances, autographs, and camps
  • In-kind deals
  • Unique deals like equity and NFTs
  • Ability for college athletes to hire a marketing agent, representative, or other professional service provider to assist them.

NIL Is Not…

  • Agreements provided without quid pro quo (payments for work not performed)
  • Pay-for-play (compensation contingent on athletics participation or performance)
  • Recruiting inducement (compensation contingent on enrollment or continued enrollment at an institution)
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What We Do

We help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) but more importantly, their BRAND for lifetime success. 


We offer brand development training for the whole person, not just the short-term NIL Marketplace. Our long-term support consists of Community Activism, Marketplace Education, Career Development, and Professional Networking.

OUR Partners

We are successful because of successful partnerships. Our list of NIL partners is growing, and currently includes:

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FAQs

  • When UVA athletes sign up with Cav Futures, what should they expect?

    By signing up with Cav Futures, a student-athlete indicates that he or she is interested in participating in NIL opportunities that will be arranged and facilitated by Cav Futures. There is no fee to sign up. Please remember that Cav Futures is committed to serve UVA athletes across all sports.

  • Is Cav Futures affiliated with the University of Virginia?

    No, Cav Futures is a stand-alone Not For Profit under Virginia state law. It is independent of the University. However, like the University, its mission is to serve the University and its students.

  • How can businesses get involved?

    We welcome any business that may be interested in working with Cavalier athletes. The staff at Cav Futures will connect an interested party with UVA student-athletes, provide marketing, promotional and logistical support and ensure compliance with NCAA and UVA guidelines.

  • What type of opportunities will there be for student-athletes?

    Cav Futures expects there will be a wide variety of NIL opportunities available for Cavalier athletes, including personal appearances, meet and greets, social media promotions, autograph sessions, media interviews and on and on. 

  • Since when is it legal for college athletes to receive money? I thought this was prohibited by the NCAA?

    Since July 2021, the NCAA has allowed college athletes to benefit from their name, image, and likeness in a manner consistent with applicable laws and regulations. Federal NIL legislation has been introduced but not yet passed by Congress. NCAA rules and penalties around avoiding “pay-for-play” scenarios and improper inducements to student-athletes tied to choosing to attend a particular university remain in effect.

  • Is crowdfunding for student-athlete NIL opportunities allowed?

    Yes. While fans have been conditioned for years to understand that paying student-athletes is prohibited, student-athletes can now be compensated for the use of their name, image and likeness. UVA and its athletic department staffers are barred from creating NIL opportunities for Cavalier athletes or facilitating them. This is where Cav Futures will step in and do what the University or any of its affiliates is not allowed to do.

  • Can a UVA athlete accept NIL deals that are not arranged or facilitated by Cav Futures?

    Yes. However, in those cases, Cav Futures cannot help the athlete assure that the proper rules and policies will be followed.

  • How can fans get involved?

    CavFutures offers a subscription service called CavClub, which provides exclusive access to events, student-athlete content and more. CavClub is a great way for UVA fans to support the NIL efforts at the University of Virginia.

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