
Official NIL Collective of Virginia Athletics

We help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) for lifetime success.
NIL Marketplace
What is NIL (Name, Image, and Likeness)?
- Ability for college athletes to use their name, image and likeness to be compensated for:
- Traditional endorsements and social media
- Appearances, autographs, and camps
- In-kind deals
- Unique deals like equity and NFTs
- Ability for college athletes to hire a marketing agent, representative, or other professional service provider to assist them.
NIL Is Not…
- Agreements provided without quid pro quo (payments for work not performed)
- Pay-for-play (compensation contingent on athletics participation or performance)
- Recruiting inducement (compensation contingent on enrollment or continued enrollment at an institution)
What We Do
We help UVA student-athletes capitalize on their Name, Image, and Likeness (NIL) but more importantly, their BRAND for lifetime success.
We offer brand development training for the whole person, not just the short-term NIL Marketplace. Our long-term support consists of
Community Activism, Marketplace Education, Career Development,
and Professional Networking.

🔥 Coming Soon! 🔥
We’re excited to announce an upcoming partnership with Hawkeye Outdoor Living! Soon, you’ll be able to purchase custom, portable fire pits, with proceeds supporting NIL at UVA. ⚔️
Stay tuned for more details on how you can elevate your outdoor space or tailgate in style while supporting UVA student-athletes. 🧡💙
#CavFutures #HawkEyeOutdoorLiving #NILatUVA #GoHoos #UVA #FirePits
🏈🔥Join us for an NFL Sunday Watch Party @moesbbqcville with UVA Football! 🔥🏈
Catch your favorite Hoos like @a_colandrea10 , @m_fields8 and more as we cheer on NFL action together! Enjoy great BBQ, meet student-athletes, and experience the excitement of UVA football.
📅 Sunday, September 22
🕓 4 PM - 6:30 PM
📍 Moe’s Original BBQ (2119 Ivy Rd)
Don’t miss out on this awesome event—bring your friends and meet the Hoos! 💙🧡
#CavFutures #NFLWatchParty #GoHoos #UVAFootball
We’re so excited to announce our Capital Award in Creative Tactics in collaboration with @tiramisuforbreakfastagency !
The 2023 McDonald’s Campaign: Hearts of Golden Arches was a true testament to the creativity, strategy and reach that can be found in NIL partnerships. Thank you to the Virginia Public Relations Capital Awards for the wonderful recognition and celebration 🧡💙
We’re excited to highlight a partnership between @zeyy_._ and @truebluepoolslex 🌊
Xavier is a former Kentucky Gatorade Player of the Year, and we’re proud to help him partner with a great local Kentucky business who has continued to support him throughout his collegiate career.
#NIL #GoHoos | @virginiasports & @uvafootball
📸: @peter_kriebel
Introducing CavFutures X @HomefieldApparel! We are thrilled to partner with Homefield to support our student athletes and get everyone into super cozy UVA gear. Every purchase today with our code CF24 gets you 20% off and 20% goes CavFutures to support Virginia student-athletes. Link to order in bio!
We are so excited to announce the addition of Caroline Darney to our staff as Director of Programming and Community Engagement beginning February 19th.
She brings valuable experience from her career in sports media and a passion for @virginiasports to our team, welcome Caroline!
#CavFutures
#NIL
#Charlottesville
Coming soon to CavClub subscribers 👀🍪
Get to know the real personality of freshman all-American Kam Robinson! (@nonstopkamm )
Join today through the link in our bio! Blue-Level subscribers and up receive access to a full interview with Kam and more exclusive content from your favorite @virginiasports student-athletes.
#UVA #NIL #Charlottesville #CavClub
We’re just a few days from our tailgate.. subscribe to CavClub today to get access to food, drinks, live music and more this Saturday at 1:30pm before the UVA vs VT game.
The first 30 Blue-Level Subscribers to the tailgate will also receive TWO lower-bowl tickets to the game.
#Hoos #BeatTech #Charlottesville @virginiasports
Last Thursday we hosted an event for @uvawomenshoops to build excitement for the season, educate about NIL, and build community with amazing women from the Charlottesville area and beyond.
We could not be more excited to announce our partnership with all 14 student-athletes on the Women’s Basketball team this season. Read more about it at cavfutures.com/news 🥳⚔️
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