The Hamburger Stand analogy.
Get used to it, because you're gonna hear Cav Futures Executive Director Lo Davis using it regularly over the next few months to drive home the Lifetime Branding mission of this organization.
And two hours into the former VAF staffer's new job on Monday, Davis hit the description head-on with 247 Sports reporter Jacquie Franciulli in an exclusive interview:
"It's okay for student-athletes to hold a hamburger and tweet it out and make 50 bucks. Our goal at Cav Futures is we want that student-athlete to own the hamburger stand."
Versus short-term, four-year wins, Davis says Cav Futures is about putting together the resources and relationships into making sure that Hoos — whether they go on to play professionally or become a professional elsewhere — are supported over the next 40 years of their career and personal journey. Thanks to Jacquie for taking the time with us!