Charlottesville, VA — March 13, 2024 — CavFutures, the official Name, Image, and Likeness (NIL) collective of University of Virginia Athletics, is proud to announce an exciting new partnership between one of its talented student-athletes and a prominent Virginia-based business with ties to the University.. UVA freshman linebacker, Kam Robinson, has joined forces with Hilldrup, a respected moving, storage and logistics company headquartered in Stafford, Va..

Kam Robinson, a four-star linebacker from Tappahannock, Virginia, is fresh out of an incredible first season wearing orange and blue. Following a season performance totaling 71 total tackles, 1 sack, and 2 interceptions (including a memorable pick-6 against Louisville) he received several honors including first team Freshman All-American honors from On3 and the College Football Network.

As a Virginia native, Kam Robinson is excited to connect with the local community and found alignment with Hilldrup's vision of being the very best at all it does. Hilldrup is led by President and CEO Charles W McDaniel, who is a former UVA linebacker from 1982-1985. Hilldrup has a rich history of providing industry leading moving, storage and logistics services to families and businesses throughout the country and around the world; the organization also has a strong relationship serving the University of Virginia itself, including UVA Athletics. McDaniel leads Hilldrup to be the very best and similarly sees immense value in supporting exceptional student-athletes like Kam Robinson through NIL partnerships.

"We are excited to welcome Kam Robinson to the Hilldrup team," said Charles W McDaniel, President and CEO, at Hilldrup. "His dedication to his sport and his community perfectly embodies the values we hold dear at Hilldrup. We look forward to working together to make a difference in Charlottesville, throughout the state of Virginia and around the world that we serve."

This collaboration represents more than just a sponsorship; it's a celebration of local Virginia pride and a commitment to making a positive impact in all the communities we serve. Through this partnership, Kam Robinson will serve as a brand ambassador for Hilldrup, promoting their services and sharing the company's commitment to excellence and community involvement with his fellow students, fans, and followers.

"I've enjoyed the connections I have been able to form through NIL and am grateful to be working with the team at Hilldrup and CavFutures through this amazing opportunity," said Kam Robinson.

"It's exciting to see opportunities for UVA student-athletes," said Kellie Booth, Director of Marketing, Media, and Athlete Engagement at CavFutures. "Kam arrived on grounds and made a statement with his capabilities on the field and in the classroom, and earned a great opportunity for him to connect with a company that reflects similar values and a commitment to excellence."

This partnership marks an exciting milestone for CavFutures as the largest value deal to be brokered through the collective, demonstrating the power of collaboration between student-athletes and local businesses. As the world of NIL continues to evolve, CavFutures remains dedicated to supporting UVA athletes in maximizing their potential both during and after their collegiate careers.

For media inquiries or more information about the partnership between Kam Robinson and Hilldrup, please contact Kellie Booth at kbooth@cavalierfutures.com.