CHARLOTTESVILLE, VA (MARCH 28, 2022) — Locker Room Access, which operates blogs, podcasts, and message boards and creates merchandise dedicated to University of Virginia basketball, has established a partnership with Cav Futures to share resources and help student-athletes capitalize on their Name, Image, and Likeness (NIL).
Since the NCAA allowed college athletes to benefit from NIL, Locker Room Access has provided sponsorship opportunities to student-athletes through its platform. Locker Room’s shop sells a collection of luxury UVA athletics apparel with concepts created and worn by players and fans. The site also lets fans and companies sponsor players, such as Carson McCorkle and Kihei Clark, and receive a promo, lunch, or appearance in return. Locker Room Access gives 100 percent of profits to players when it uses their NIL.