CHARLOTTESVILLE, VA (JUNE 08, 2022) – University of Virginia Football’s quarterback Brennan Armstrong has officially inked a sponsorship deal with the local McDonald’s franchises owned & operated by RAHE, Inc. The collaboration comes after RAHE, Inc. announced a partnership with the alumni-driven collective Cav Futures in March 2022 to bring name, image, likeness (NIL) opportunities to University of Virginia student-athletes. 

In addition to social media promotion on behalf of McDonald’s, Armstrong will launch a celebrity meal similar to the Travis Scott “Cactus Jack Meal” released in 2020. The specifics of the combo are still to-be-determined, but will be available later this year in participating Charlottesville and Shenandoah Valley locations. 

Armstrong will also establish a relationship with Charlottesville’s Ronald McDonald House and its residents through multiple visits and family outreach. 

“I am really grateful for this sponsorship opportunity. I am especially looking forward to visiting the Ronald McDonald House this year,” said Armstrong. “ It was important to me to incorporate community engagement into my first major NIL deal.” 

“We were very intentional in how we went about this first NIL opportunity,” RAHE Inc. owner-operator Rick Hendricks shared. “We wanted to create an experience that would benefit the athlete and be fun for UVA fans. As a lifetime UVA football fan myself, it’s really exciting to partner with Brennan and we’re looking forward to working with him throughout the upcoming year.” 

“This sponsorship illustrates perfectly what Cav Futures is all about. It goes beyond paid promotion to incorporate both professional mentorship and community service. It will serve as a model for future opportunities coordinated with RAHE, regional McDonald’s franchises, and UVA student-athletes,” said Lo Davis, Executive Director of Cav Futures.

Cav Futures is a Virginia non-stock corporation providing an inclusive marketplace for UVA student-athletes to capitalize on their NIL. They plan to build upon their relationship with RAHE Inc. in order to bring NIL opportunities to more University of Virginia (UVA) student-athletes in the near future.